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Programmes / Under Graduate / Communication Design
  • Fine Arts
  • Fine Arts
  • VCD
  • VCD
  • VCD
dept-design-comm1 dept-film-tv2 dept-finearts3 dept-finearts4 dept-finearts5


Visual Communication majors learn to apply critical thinking and utilize effective research methodologies in the study of communication strategies and their social, cultural and historical contexts. Students engage in the design process through conceptualization, experimentation and self-evaluation while developing theoretical and technical versatility and proficiency. Students graduating from this discipline reflect the diversity of the constantly evolving field of graphic design with an emphasis on regional and global context and development.

This programme creates socially responsible and strategic designers, capable of solving multi-faceted design challenges in editorial, advertising, illustration, publishing, interactive, new media, packaging, identity, experience, motion graphics, installations and exhibitions.

An integrated programme of study has been formulated that combines both theoretical and practical modules for the students of Fine Arts, Architecture and Design. The programme considers all creative disciplines in the visual arts as having similar perceptual, theoretical and historical underpinnings. Beginning a course of study in any creative field through an inter-disciplinary approach provides a strong base for a wider understanding of the subject. This is what we offer to our students in the foundation year, the ability to think, understand, connect and analyse in the context of personal and wider human experience.

History and theory courses are compulsory in the foundation year. Project based studio courses include Sculpture, Drawing, Drafting and Design. The aim is to develop technical and critical skills by the introduction to essential media, basic techniques, creative expression and the use of tools and equipment. Personal understanding and insight is developed through tutorials, seminars, and critiques. Musicology and Film & Television have their own foundation year courses that are specific to their disciplines.

The foundation year also serves as an introduction to the city of Lahore, where students are required to study past and present practices first hand and develop an understanding of the connection between culture, visual language and creative practice.

The foundation year is demanding, rigorous, and challenging. Aside from the compulsory theory and practice components, the course also includes extended visits to historical monuments, contemporary buildings of architectural value, galleries, museums, industrial and commercial units and various other sites where art and music are practiced as part of a living tradition. The foundation year faculty is drawn both from the College and prominent names as visiting faculty. Students are required to pass all the subjects to be promoted to the second year.

First Term Course



Studio Subjects:
Foundation Drawing-I
Foundation Design-I
Foundation Drafting-I
Foundation Sculpture-I

Theory Subjects:
Introduction to Visual Arts-I
History & Heritage-I
Enhancing communication skills-I
Pakistan Studies

Second Term



Studio Subjects:
Foundation Drawing-II
Foundation Design-II
Foundation Drafting-II
Foundation Sculpture-II

Theory Subjects:
Introduction to Visual Arts-II
History & Heritage-II
Enhancing Communication Skills-II
Islamic Studies

Students are introduced to the responsibilities and requirements of the design process. The research focuses on the user analysis, materials, techniques, industry and the consumer market. To broaden the student’s perspective, the curriculum is supported by courses on model making, CAD, sculpture, drawing and design theory. At the end of the term each student has to prepare detail drawing sets of a studio project, as design presentation of the design process. In addition to the major, one studio subject is opted each term from a wide range of studio electives offered jointly by the Design and Fine Art Departments.

First Term

Intro to Visual Communication Design-I
Drawing for Design-I
Calligraphy-I
Printing-I
Photography I
Communication & Cultural Studies-I
History of Art and Architecture-I
History of South Asian Design-I
Studio Elective: See list of Studio Electives

Second Term

Visual Communication Design-I
Drawing for Design-II
Calligraphy
Printing-II
Photography II
Communication & Cultural Studies-II
History of Art and Architecture-I
History of South Asian Design-I
Studio Elective: See list of Studio Electives

Third year is committed to bringing real market experience to the studio. Guest lecturers and art directors from leading design houses are invited for critique and project evaluation. The enormous possibilities of ‘word and image’ are explored, debated and adapted to suit a specific need, (whether a poster or a corporate identity). Support courses in professional photography, theory and digital tools are part of the curriculum. In addition to a major, one studio subject is opted each term from a range of Studio electives offered jointly by the Design and Fine Art Departments. Drawing and theoretical courses are compulsory components of this course.

First Term

Intermediate Visual Communication Design II
Drawing for Design II
Typography
Printing II
Photography II
Communication & Cultural Studies II
History of Art and Architecture II
History of South Asian Design II
Studio Electives: See list of Studio Electives

Second Term

Intermediate Visual Communication Design II
Drawing for Design II
Typography
Printing II
Photography II
Communication & Cultural Studies II
History of Art and Architecture II
History of South Asian Design II
Studio Elective: See list of Studio Electives

Professionalism is the goal set for the students in the fourth year. They are trained to answer questions about their design solution. Capacity to observe, collect and classify relevant information in writing is developed. This research information justifies the body of visual work produced, in the form of a report. Studio assignments are given for the first 12 weeks of first term followed by a mini-thesis. The form of this visual dialogue is dependent on many factors like printing and production industry, technological innovations, clients, manufacturers, suppliers and the public. Issues of ethics, professionalism, cost, viability and common appeal, are also important in decision making. It leads to the final thesis project which the students are required to submit at the end of the year. The final thesis project is examined for approval by a thesis committee. A panel of external jurors evaluates the final thesis project for the award of degree.

First Term

Advanced V.Communication Design III
Drawing for Design III
Photography III
History of South Asian Design III
Studio Elective: See list of Studio Electives

Second Term

Visual Communication Design
Thesis Project

  • Assistant Professor
    Saadia Bashir

Saadia Bashir
Associate Professor
Officiating Head of Department
B.Des. NCA, Lahore, Pakistan
M.F.A. Academy of Art, University of San Francisco USA

  • Associate Professor
    Nadeem Bashir

Nadeem Bashir
Associate Professor
B.Des. National College of Arts, Lahore, Pakistan
M Des, University of New South Wales, Australia
Doctoral Candidate, University of South Australia

  • Assistant Professor
    Baber Baig

Baber Baig
Associate Professor
B.Des. National College of Arts, Pakistan
MAID, Bauhaus Dessau, Germany

  • Assistant Professor
    Fakhar Ullah Tahir

Fakhar Ullah Tahir
Assistant Professor
B Des,National College of Arts, Lahore, Pakistan

  • Sufi Bilal Khalid
    Sufi Bilal Khalid

Sufi Bilal Khalid
Assistant Professor
M.A. Multimedia Arts,NCA Lahore
M.Sc Communication Studies, Punjab University Read More

  • Muhammad Navid
    Muhammad Navid

Muhammad Navid
Assistant Professor
B Des, Ceramics, NCA, Lahore, Pakistan

  • Lecturer
    Amna Qureshi

Amna Qureshi
Assistant Professor
B.Des. National College of Arts, Lahore, Pakistan
M.A. Multimedia Arts, National College of Arts, Lahore, Pakistan

  • Lecturer
    Saadia Amin Raja

Saadia Amin Raja
Lecturer
B Des, National College of Arts, Lahore, Pakistan
M.A. Multimedia Arts,NCA Lahore

  • Lecturer
    Mona Fazal

Mona Fazal
Lecturer
B Des, Bahauddin Zakariya University, Multan

  • Lecturer
    Amna Arif

Amna Arif
Lecturer
BFA (Graphics Design) University of Punjab
M. Phill in Art & Design University of Punjab

        Visiting Faculty

  • Amer Hashmi
  • Asif Siddique
  • Mazhar Hussain
  • Sarmad Mansoor
  • Mohammad Arif Khan
  • Syed M. Zubair
  • Faisal Asghar
  • Aakif Suri
  • Abdul Rehman Tirmizi
  • Irfan Khan



        Faculty Foundation Course

  • Mr.Fakhar Ullah Tahir(Coordinator)
    (Assistant Professor VCD)
  • Shehnaz Malhi
  • M. H. Jaffri
  • Mohsin Iqbal
  • Khalid Ibrahim
  • Sehar Sohail
  • Sadia Amin Raja
  • Tariq Gill
  • Isma Hussain
  • Faran Faisal
  • Hina Afzal
  • Kareem Ahmad
  • Rizwana Irfan
  • Uzma Siddique
  • Neha Tariq
  • Rifqa Ejaz