Programmes / Post Graduate / Multimedia Arts
Post Graduate Centre for Multimedia Arts

Bearing in view the necessity to meet the latest developments in IT field, NCA initiated the Post-Graduate Center in Multimedia Arts. The Post Graduate Center of Multimedia Arts will help Pakistani students come at par with prevailing international standards of Visual Arts education in the wake of phenomenal development in Information Technology the world over.The Center conducts a Master in Multimedia Arts,a Post Graduate Diploma in Multimedia Arts and Several Shorts Courses.

Students will be able to complement their previous studies and work experience with knowledge and skills in the design and development of multimedia products. The programmes are designed to prepare graduates for multi-faceted careers in the multimedia industry. There will be opportuntties to develop and apply their teamwork, project management and business planning expertise through industry based multimedia projects.

The Center will provide students with the knowledge and skills necessary to understand the rapidly developing field of Multimedia. It will also enable them to create and critically evaluate interactive Multimedia applications.

The PGCMA will raise the level of multimedia application in all professional areas such as video production, multimedia authoring, interactive design, character animation & Game Designing etc. The courses will prepare students for multi-faceted careers in the multimedia industry.

NCA has set up a state-of-the-Art Multimedia Center with financial assistance from the Punjab Information Technology Board.
The Programme has been developed with the technical assistance from the French Government and the Ecole Superieure D'art D'Aix-en-Provence, France.

NCA offers the following courses under the programme:

1. Masters in Multimedia Arts
2. Masters in Multimedia Arts (Evening Programme)
3. Post-Graduate Diploma in Multimedia Arts (Evening Programme)

Career options include positions in digital media, information architecture, interaction design, new media, web design, web development and web project management, animation, including animation for the Internet, architecture, character design, computer game software design, experimental animation, feature film production, film and television graphics, special effects and storyboard design.
Various events are organized throughout the year to give students the opportunity to speak with industry professionals, including recruiters.
The Multimedia Arts prepares students for numerous careers, including:

  • Media Writers/Designers
  • Visual lntertace Designers
  • Multimedia Designers
  • Art/Creative Directors
  • Music/Sound Composers
  • Motion Graphics Animators
  • Graphic Designers
  • 3D Graphics Modelers
  • Videographhers
  • Game Designers

Post Graduate Center for Multimedia Arts is offering Postgraduate Degrees, Diploma and short course in Multimedia disciplines.These programmes are versatile and offer opportunities for all levels of students. These disciplines of multimedia will enable students particularly from the industry to enhance their knowledge in a very effective way.

M.A. Multimedia Arts (Morning/Evening)

Aim of the Course
To produce multimedia professionals who can apply professional skills creatively and ethically for problem-solving through applied research and comprehension of theoretical and philosophical underpinning.

Course Duration
Two Years

Course Structure
* 4-Terms (4-Units)
* Days/week Monday-Friday

Eligibility Criteria for MA Multimedia Arts

Minimum sixteen years of education in disciplines of Architecture, Design, Fine Arts, Musicology, Film & Television, Computer Sciences or equivalent qualification in the relevant field from any HEC recognized educational institution.

See Multimedia Arts Prospectus for details.


Module 1: Interactive Design

(INTERACTIVE MEDIA DEVELOPMENT)

This module will train students in the management/production of interactive Multimedia Productions such as Web sites,CD-ROM's and DVD's. The course will cover industry standard software applications and their uses within the Interactive Multimedia sphere.Students will design,develop and produce an Interactive Project.Multimedia personnel are generally multi-skilled and capable of completing a variety of important tasks within the development cycle.

STUDIO COURSES

MID-1 Interactive Design-I (Design Process, Digital Imaging)
MID-2 Interactive Design-II (Interface Design, Multimedia Authoring)
MID-3 Drawing

THEORY COURSES

MIT-1 Interactive Concepts (History & Orientation to Multimedia, Program Philosophy)
MIT-2 Communication Science (Communication Theory, Advertising Psychology,
          Research Methods)

MULTIMEDIA ARTS CASE STUDIES
Guest lectures from various Multimedia disciplines


Module 2: Digital Production

(Digital Video For Commercial Applications & Advertisement)

This module aims to teach basic digital production techniques. The course enable you to think about different storytelling conventions in narrative and documentary movie-making and address the fundamentals of sound recording. Students will script and storyboard short movie sequences and develop an understanding of the various roles in the video post-production process. There will be excercises and research to carry out outside of class time.

STUDIO COURSES

MDP-1 Digital Production-I (Camera Operation,Lighting Techniques,Professional Editing Suite)
MDP-2 Digital Production-II (Ad making concepts,Conceptual and Commercial Documentaries)

THEORY COURSES

MDT-1 Production Concepts (Effective Script writing,Storyboarding & Screenplay Writing)
MDT-2 The Pre Production Process (Management, Coordination, Time Scheduling)
MDT-3 Post-Production Process(Footage, Linear Editing Concepts, Non-Linear Concepts)
MDT-4 Marketing Concepts (Advertising Methodologies, Research & Development)

TERM PROJECT
Studio Project to qualify term.

Module: Computer Animation


(2D/3D Animation and Game Design)

This course offers the opportunity for you to enhance your animation practice using software or traditional methods and practical aspects of game implementation using computer game engines and 3D graphics tools. The program consists of a balanced combination of hands-on training,exercises,lab time,individual and group projects.Program addresses skill development of 2D/3D Animation and Game Design.The components are key traditional principles of art, animation and Game.

STUDIO COURSES

MAS-1 Animation-I (Classical Animations)
MAS-2 Animation-II (3D Modeling, Texturing, Lighting & 3D Animation Techniques)
MAS-3 Animation-III (Computer Game Engines)
MAS-4 Drawing for Animation

THEORY COURSES

MAT-1 Animation Basics (Storytelling in Games and Concept Building)
MAT-2 Animation Concepts (History of Animation & Games, Research Methods)
MAT-3 Animation Advances (Game Design Process and Design Documents)
MAT-4 Optional Theory (one optional theory from the list for each term)

TERM PROJECT
Studio Project to qualify term.

Module: Research & Cultural Studies

Multimedia Arts not only offers skill development but also career building guidance.The core subjects identified here observes that focused academic research plays a large part in formulation of ideas.This combination of practice,research and critical evaluation is integral to the Master in Multimedia Arts.

MCS 1: RESEARCH SEMINAR

The focus of this course is to teach the methodologies of research and data collection. This component will support the students to be clear about the themes, ideas, concepts of topics. It also creates opportunities for students to put spatial emphasis on their subject matter.

MCS 2: DIGITAL CULTURE

The objective of this course is to educate the students about the knowledge of media,culture, heritage and the history of digital culture. This module gives an introduction to key ideas in critical and cultural theory that affect creative technologies in media industries.

MCS 3: DEFINE,REDEFINE & FINALIZED

This course facilrrates the basic needs for digital productions. Here students will learn to collect the data for their final project.This Project will make realization,culmination and consolidation of studies.

MCS 4: MULTIMEDIA PROJECT MANAGEMENT

The aims of this course are to impart the Theoretical and Practical knowledge of Multimedia Project Management. This component will support the students to be clear about the Key Concept of Enterprises organization and its applicability in Multimedia disciplines.

MCS 5: THINK,EDIT AND CREATE: (SPECIALIZATION ELECTIVE SUBJECTS)

Interactive Design
Digital Production
Computer Animations 3D
Computer Animation 20

TERM PROJECT
Studio Project to qualify term.

MULTIMEDIA ARTS CASE STUDIES

Guest lectures from various Multimedia disciplines
Tutorials/Special Workshop

Module: Specialization/Thesis Project

A student's thesis project comprises of an original short piece of work enforced by theoretical study, based on independent research and showing evidence of their qualified skills and creative expertise. The project can be in any appropriate form and style in their choice of specialized medium. Students are also required to produce an Extended Essays (of approximately 8,000 - 9,000 words) to facilitate the project. The final project is required to demonstrate work of high standards wtth the possibility of being publicly exhibtted.

  • Mr. Zaffer Iqbal

Mr. Zaffer Iqbal
Officiating Director
B. Design NCA
M.A. Multimedia Arts

  • Mr. Muhammad Ali Tirmizi

Mr. Muhammad Ali Tirmizi
Academic Coordinator
B-Arch. NCA
PGD in Architecture,UET,Lahore
A-IAP, M-PCATP, M-RIBA, M-AA
PGD in Environmental Design
(AIOU), Islamabad

  • Ms. Wardah Alam

Ms. Wardah Alam
Asst. Professor/Lab Coordinators
B. Fine Arts (NCA)
M.A. Multimedia Arts (NCA)

  • Mr. Haseeb Ahmed

Mr. Haseeb Ahmed
Associate Professor
M.A. Multimedia Arts (NCA)

  • Mr. Bilal Khalid

Mr. Bilal Khalid
Asst. Professor/Teaching Coordinators
M.A. Multimedia Arts (NCA)
M.Phil Communication Studies (Superior)

  • Mr. Basit Zain

Mr. Basit Zain
Asst. Professor/Technical Coordinators
M.A. Multimedia Arts (NCA)

  • Ms. Izza Randle

Ms. Izza Randle
Asst. Professor/Lab Coordinators
M.A. Multimedia Arts (NCA)

  • Mr. Agha Raza Abbas

MR. Agha Raza Abbas
Asst. Professor/Teaching Coordinators
M.A. Multimedia Arts (NCA)

  • Ms. Marryam Khan

Ms. Marryam Khan
Asst. Professor/Teaching Coordinators
M.A. Multimedia Arts (NCA)

  • Mr. Asad Iqbal

Mr. Asad Iqbal
Asst. Professor/Teaching Coordinators
M.A. Multimedia Arts (NCA)

        Jalaat Khan

Abdul Rehman
2D animated short Cartoon film on a folk tale Jalaat Khan.
Post Graduate Center Of Multimedia Arts.

       War For Peace

Irfan-ul-Haq
3D animation cartoon on war. Post Graduate Center Of Multimedia Arts.

       Missing Brick

Hamid Magsi
Post Graduate Center Of Multimedia Arts.

  Land of The Fireflies

Haroon Habib
A video documantary on social issue.
Post Graduate Center Of Multimedia Arts.