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Programmes / Post Graduate / Masters in Multimedia Art
MMA
Masters in Multimedia Art
Academic Programmes


Post Graduate Centre for Multimedia Art is offering Postgraduate Degrees, Diploma and short course in Multimedia disciplines. These programmes are versatile and offer opportunities for students from different backgrounds. These disciplines of multimedia will enable students particularly from the industry to enhance their knowledge in an effective way.

NCA offers the following courses under the programme:

1. Masters in Multimedia Art ( Morning/Evening)
2. Postgraduate Diploma in Multimedia Art

Diploma ( 1 year)

3. One-year Diploma in Game Design

Certificate Courses ( 6 Months)

4. Certificate course in Game Design
5. Certificate course in Vide Production
6. Certificate course in Animation.
7. Certificate course in Multimedia Art

CAREER OPTIONS

Career options include positions in digital media, information architecture, interaction design, new media, web design, web development and web project management, animation, including animation for the Internet, architecture, character design, computer game software design, experimental animation, feature film production, film and television graphics, special effects and storyboard design. Various events are organised throughout the year to give students the opportunity to speak with industry professionals, including recruiters.

The MMA prepares students for numerous careers, including:

  • MEDIA WRITERS/DESIGNER
  • MULTIMEDIA DESIGNER
  • 2D/3D ANIMATOR
  • GRAPHIC DESIGNER
  • VIDEOGRAPHER
  • GAME CONCEPT ARTIST
  • INTERACTION DESIGNER
  • VISUAL INTERFACE DESIGNER
  • ART/CREATIVE DIRECTOR
  • MOTION GRAPHICS ANIMATOR
  • 3D GRAPHICS MODELER
  • GAME DESIGNER
  • LEVEL DESIGNER
MASTERS of MULTIMEDIA ART (MMA)

Aims and Objectives

To produce multimedia professionals who can apply professional skills creatively and ethically for problem-solving through applied research and comprehension of theoretical and philosophical underpinning.

Course Structure

Course Duration

2 Years

Terms

4

Days/Week

Monday-Friday


Credit Details

First Term

12

Second Term

12

Third Term

12

Fourth / Thesis

6

Total Credit Hours

42


Introduction

NCA initiated the Postgraduate Centre in Multimedia Art to produce multimedia professionals who can apply professional skills creatively and ethically for problem-solving through applied research and comprehension of theoretical and philosophical underpinning. The Post Graduate Centre of Multimedia Art will help students come at par with prevailing international standards of Visual Arts education in the wake of phenomenal development in Information Technology the world over. The Centre conducts a Master in Multimedia Art, a Post Graduate Diploma in Multimedia Art and several shorts courses.

Students will be able to complement their previous studies and work experience with knowledge and skills in the design and development of multimedia products. The programmes are designed to prepare graduates for multi-faceted careers in the multimedia industry. There will be opportunities to develop and apply their teamwork, project management and business planning expertise through industry based multimedia projects.

The Centre will provide students with the knowledge and skills necessary to understand the rapidly developing field of Multimedia. It will also enable them to create and critically evaluate interactive Multimedia applications. The PGCMA will raise the level of multimedia application in all professional areas such as video production, multimedia authoring, interactive design & character animation etc. The courses will prepare students for multi-faceted careers in the multimedia industry.

NCA has set up a state-of-the-Art Multimedia Centre with financial assistance from the Punjab Information Technology Board. The Programme has been developed with the technical assistance from the French Government and the Ecole Supérieure D’art D’Aix-en-Provence, France.

Admission Requirements


APPLYING FOR ADMISSION

Admissions will be on all Pakistan basis and shall be based on merit. Two out of 20 seats are reserved for the employees working in teaching institutions

Eligibility for the Admissions

Minimum 16 years of education in disciplines of Architecture, Design, Fine Arts, Musicology, Film & Television or Equivalent qualification in the relevant field with minimum 60% marks from HEC recognised educational institution.

The top candidates will be given admission on merit, on the basis of Marks obtained in Aptitude Test followed by an interview.

Total/Pass Marks Aptitude Test:           100/50
Total/Pass Marks Interview:                 100/50

Admission Process

The admission to the Masters in Multimedia Art will be advertised in the national press before the beginning of the academic year. The applicants will be given adequate time to submit their application/Personal Statement. The short listed candidates will be allowed to take a GRE-Type Aptitude test and appear before the interview board. The admission committee will finalise a list of successful candidates, whereas a waiting list will also be displayed. The admission will be closed at least two week before the beginning of the academic year.

Financial Assistance

Limited loans and scholarships will be available. Students may apply on attached forms.

EXAMINATION AND EVALUATION


REQUIREMENT FOR AWARDING OF MASTER DEGREE

1. A body of work presented for the degree (Thesis Project)
2. Thesis Report (8000 - 9000)
3. Coursework theoretical & practical

ASSESSMENT CRITERIA FOR THESIS PROJECT

‘DISTINCTION’ (80 — 85%)

An excellent effort containing the work of the highest quality. Applications have been thoroughly investigated and used to their full advantage (within the limitations of the time scale). Items are highly original and also show great consistency, drawing on a range of creative ideas.

‘HONORS’ (75% — 79.9%)

A well-presented submission containing work of good quality. Applications have been used appropriately and competently. The work is original and consistent, idea-driven rather than application-driven.

‘1ST CLASS’ (70% — 74.9%)

A reasonable submission containing the work of fair quality. Applications have been used well, but in a limited way. Some degree of originality and consistency is shown.

‘PASS’ (69.9%)

A satisfactory effort containing work of average quality. Applications have been used according to instructions. Little originality is shown. Work is application-driven rather than idea-driven.

EXAMINATION AND ASSESSMENT PROCEDURES

A. Theory Course: 30%

An assessment will be conducted in each theory course based on written examinations. The final assessment may be based on:-

1. An aggregate of marks obtained in term assignments during the course; (which shall not exceed 50% of the total marks allocated to the course).
2. An examination may comprise 100% of the total marks allocated to the course.
3. The Research Report (8,000 - 9,000 words) will be examined on the basis of the following criteria: -
a. Conceptual clarity and development of ideas.
b. Grasp of issues
c. Critical and analytical abilities
d. Creative/original interpretation of existing material.
e. Style and citation.

The research report will be awarded a Pass or a Fail based on a pass mark of 70%. Two or three external examiners will submit separate reports and percentage grades on the final document. The final grade for the project report will be the average of the two or three separate percentage grades.

B. Studio Courses: 70%

An assessment will be based on the following criteria:-
i. The pass mark for Studio Course is 70%.
ii. Continuous internal assessment will take place in the form of individual and group tutorials. Tutors will submit detailed reports after each tutorial. These reports will be used to ascertain student progress.
iii. Group critiques at the end of the semester will result in reports and each tutor will award percentage grades. The final grade for the term will be the aggregate of these grades.
iv. Assessments of Year I (PGD) will be an aggregate grade of the term I and II.
v. Term I, II and III will be an aggregate assessment by internal and external examiners.
vi. Assessment of Term 4 will take place in the degree show at the end of term.
vii. All internal and external examiners will submit individual reports and percentage grades for each assessment.
viii. The final result will be based on an aggregate of the internal assessment (60%) and external assessment (40%)


First Term

Sr. Course Title Credit Hours

Studio Courses

1

Multimedia Studio-1

4 (1+3)

2

Digital Production-1

2

3

Animation Design-1

2

4

Drawing-1

2

Theory Subjects:

5

History of Multimedia-1

2

Term Project

Total Credit Hours

12




Second Term

Sr. Course Title Credit Hours

Studio Courses

1

Multimedia Studio-2

4 (1+3)

2

Digital Production-2

2

3

Animation Design-2

2

4

Drawing-2

2

Theory Subjects:

5

History of Multimedia-2

2

Term Project

Total Credit Hours

12



Third Term

Sr. Course Title Credit Hours

Studio Subjects:

1

Multimedia Studio-3

4 (1+3)

2

Think, Edit & Create
(a) Animation Design-3

2

3

(b) Digital Production-3

2

Theory Subjects:

4

Research Methods

2

5

Report Writing

2

Term Project

Total Credit Hours

12



Fourth Term / Thesis Term

Sr. Course Title Credit Hours

Thesis Project

1

A student's thesis project comprises of an original short piece of work enforced by theoretical study, based on independent research and showing evidence of their qualified skills and creative expertise. The project can be in any appropriate form and style in their choice of specialized medium. Students are also required to produce an Extended Essays (of approximately 8,000 - 9,000 words) to facilitate the project. The final project is required to demonstrate work.

6

Total Credit Hours

6



Masters Thesis / Jury

  • Thesis Project
  • Thesis Report

  • Prof. Zafar Iqbal

Prof. Zafar Iqbal
Officiating Director
B. Design NCA
Master of Multimedia Art (NCA)

  • Sufi Bilal Khalid

Sufi Bilal Khalid
Academic Coordinators
Asst. Professor/Teaching Coordinator
Master of Multimedia Arts (NCA)
MSC Communication Studies, Punjab Uni
M.Phil Communication Studies (Superior Uni)
Ph.D Scholar,Media and Communication Studies,UCP

  • Haseeb Ahmed

Haseeb Ahmed
Associate Professor
M.A. Multimedia Arts (NCA)

  • Agha Raza Abbas

Agha Raza Abbas
Assistant Professor
Master of Multimedia Art (NCA)

  • Izza Randle

Izza Randle
Asst. Professor/Lab Coordinators
Master of Multimedia Art (NCA)

  • Marryam Khan

Marryam Khan
Assistant Professor
Master of Multimedia Art (NCA)

  • Basit Zain

Basit Zain
Asst. Professor/Technical Coordinator
Master of Multimedia Art (NCA)

  • Asad Iqbal

Asad Iqbal
Assistant Professor
Master of Multimedia Art (NCA)





Adjunct Faculty
  • Prof. S.M. Anwer
  • Mr. Muhammad Yahya Ehsan
  • Mr. Yasir Nawaz
  • Ms. Naintara Abul Fazal
  • Mr. Hassan Ahmed Raja
  • Ms. Sameeha Qadeer Ahmad
  • Mr. Bilal Ahmed Bhatti
Administrative Assistant
  • Mr. Abdul Hannan