Programmes / Under Graduate / Product Design
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This four year Degree Program is designed to enable students to realise their creative ideas and convert them into a ‘functional form’ with a focus on the user, their needs, habits, culture and economy. This design field borrows from various areas of knowledge, technologies and sciences like anthropometrics and ergonomics. Students are trained in the design of 3D objects. Knowledge of modern processes and materials is central to the subject. Professionals are frequently invited to share their experiences in field and industry with the students. They are given assignments of 3D Object Design focusing mainly on the design process, user analysis, materials, techniques, constraints of industry and the consumer market. Basic skills like model making and computer design software are part of the curriculum. Supporting courses in drawing, sculpture and theory broaden the student’s perspective of design.

An integrated programme of study has been formulated that combines both theoretical and practical modules for the students of Fine Arts, Architecture and Design. The programme considers all creative disciplines in the visual arts as having similar perceptual, theoretical and historical underpinnings. Beginning a course of study in any creative field through an inter-disciplinary approach provides a strong base for a wider understanding of the subject. This is what we offer to our students in the foundation year, the ability to think, understand, connect and analyse in the context of personal and wider human experience.

History and theory courses are compulsory in the foundation year. Project based studio courses include Sculpture, Drawing, Drafting and Design. The aim is to develop technical and critical skills by the introduction to essential media, basic techniques, creative expression and the use of tools and equipment. Personal understanding and insight is developed through tutorials, seminars, and critiques. Musicology and Film & Television have their own foundation year courses that are specific to their disciplines.

The foundation year also serves as an introduction to the city of Lahore, where students are required to study past and present practices first hand and develop an understanding of the connection between culture, visual language and creative practice.

The foundation year is demanding, rigorous, and challenging. Aside from the compulsory theory and practice components, the course also includes extended visits to historical monuments, contemporary buildings of architectural value, galleries, museums, industrial and commercial units and various other sites where art and music are practiced as part of a living tradition. The foundation year faculty is drawn both from the College and prominent names as visiting faculty. Students are required to pass all the subjects to be promoted to the second year.

First Term Course



Studio Subjects:
Foundation Drawing-I
Foundation Design-I
Foundation Drafting-I
Foundation Sculpture-I

Theory Subjects:
Introduction to Visual Arts-I
History & Heritage-I
Enhancing communication skills-I
Pakistan Studies

Second Term



Studio Subjects:
Foundation Drawing-II
Foundation Design-II
Foundation Drafting-II
Foundation Sculpture-II

Theory Subjects:
Introduction to Visual Arts-II
History & Heritage-II
Enhancing Communication Skills-II
Islamic Studies

The second year course is focused on the basics of product design. Innovative products are designed through the understanding and practice of the design process. This design process includes learning various manufacturing techniques and concepts of 3D object design. Students may choose two elective minors in each term.

First Term

Product Design I (Major)
Sketching I
CAD I
Material & Fabrication II
Communication & Cultural Studies I
History of Design
Studio Elective: See the list of studio electives

Second Term

Product Design II (Major)
Sketching II
CAD II
Material & fabrication II
Communication & Cultural Studies II
History of Design
Studio Elective: See the list of studio electives

In the third year the students are introduced to various new trends in product design, using new and high tech materials and manufacturing techniques. This year's courses are focused on design for social change. The students may opt for an elective minor in both terms.

First Term

Product Design III (Major)
Sketching III
CAD II
Design Seminar - Industrial Liaison
Rapid Prototyping
Material and Fabrication III
History of Design
Studio Elective: Please see list of studio electives

Second Term

Product Design IV (Major)
Sketching IV
CAD III
Rapid Prototyping
Marketing & Merchandising
Material & Fabrication IV
History of Design
Studio Elective: Please see list of studio electives

The final year prepares the students to become a professional designer. Students are challenged to find creative options to design problems. The projects in the first term are conceived with a real world simulation of how an object is designed, fabricated and then marketed for the end users. Students are encouraged to explore various areas of design, such as transportation, health care, consumer products and interactive design. They are provided with tools of research, visualization and manufacturing. All the previous learning culminates into a thesis project in the second term of fourth year.

First Term

Final Project I
Final Project Analysis
CAD IV
Research & Development

Second Term

Final Project II

  • Assistant Professor
    Dr. Mazhar Rizvi

Dr. Mazhar Rizvi
Assistant Professor
Officiating Head of Department
PhD Ergonomics, KU Pakistan/Germany
MA Car Design,DA,Italy
PGD,Industrial,NABA Italy
B.Des. Industrial Design,KU Pakistan

  • Lecturer
    Salman Waheed

Salman Waheed
Lecturer
B.Des. NCA Lahore, Pakistan
MA Product Design,UK

  • Lecturer
    Muhammad Hussain

Muhammad Hussain
Lecturer
B.Des. NCA Lahore, Pakistan

         Visiting Faculty

  • Sabir Hussain
  • Shahzad Khan
  • Farzadaq Abbas
  • Asad Ali

        Faculty Foundation Course

  • Mr.Fakhar Ullah Tahir(Coordinator)
    (Assistant Professor VCD)
  • Shehnaz Malhi
  • M.H. Jaffri
  • Mohsin Iqbal
  • Tariq Gill
  • Rifqa Ejaz
  • Khalid Chishti
  • Anees Ikram
  • Saad Rasool
  • Maryam Rehman
  • Faran Faisal
  • Isma Hussain
  • Kiran Saleem
  • Hina Afzal
  • Kareem Ahmad
  • Uzma Siddique