Visual Communication majors learn to apply critical thinking and utilize effective research methodologies in the study of communication strategies and their social, cultural and historical contexts. Students engage in the design process through conceptualization, experimentation and self-evaluation while developing theoretical and technical versatility and proficiency. Students graduating from this discipline reflect the diversity of the constantly evolving field of graphic design with an emphasis on regional and global context and development.

This programme creates socially responsible and strategic designers, capable of solving multi-faceted design challenges in editorial, advertising, illustration, publishing, interactive,  new media, packaging, identity, experience, motion graphics, installations and exhibitions.

In 3rd & 4th semesters, students are introduced to the responsibilities and requirements of the design process. The research focuses on user analysis, materials, techniques, industry and the consumer market. To broaden the students’ perspective, the curriculum is supported by courses on model making, CAD, sculpture, drawing and design theory.  

At the end of the semester each student has to prepare detail drawing sets of a studio project as design presentation of the design process. In addition to the major, one studio subject is opted each semester from a wide range of studio electives offered jointly by the Design and Fine Art Departments.The 5th & 6th semesters are committed to bringing real market experience to the studio. Guest speakers and art directors from leading design houses are invited for critique and project evaluation. The enormous possibilities of ‘word and image’ are explored, debated and adapted to suit a specific need, (whether a poster or a corporate identity). Courses in professional photography, theory and digital tools are part of the curriculum. Drawing and theoretical courses are compulsory components of this course. 

Professionalism is the goal set for the students in the final two semesters. They are trained to answer questions about their design solution. Capacity to observe, collect and classify relevant information in writing is developed. This research information justifies the body of visual work produced in the form of a report. Studio assignments are given for the first twelve weeks of first semester followed by a mini-thesis. The form of this visual dialogue is dependent on many factors like printing and production industry, technological innovations, clients, manufacturers, suppliers and the public. Issues of ethics, professionalism, cost, viability and common appeal are also important in decision making. It leads to the final thesis project which the students are required to submit at the end of the final semester. The final thesis project is examined for approval by a thesis committee. 

CENTRE FOR FOUNDATION STUDIES

1st Semester

Code	Courses	Category	Type	Credits
FNDN-1101	Drawing I	Foundation	Studio	3
FNDN-1102	Spatial Intelligence I	Foundation	Studio	3
FNDN-1103	Design and Moving Image I	Foundation	Studio	3
FNDN-1104	Sculpture I	Foundation	Studio	3
COMP-1101	Functional English	Compulsory	Theory	3
COMP-1102	Ideology and constitution of Pakistan	Compulsory	Theory	2
FNDN-1103	History of Art I	Compulsory	Theory	1
FNDN-1104	Introduction to the Arts I	Compulsory	Theory	1
COMP-1105	Civic and Community Engagement	Compulsory	Theory	2
			Total	21

2nd Semester

Code	Courses	Category	Type	Credits
FNDN-1201	Drawing II	Foundation	Studio	3
FNDN-1202	Spatial Intelligence II	Foundation	Studio	3
FNDN-1203	Design and Moving Image II	Foundation	Studio	3
FNDN-1204	Sculpture II	Foundation	Studio	3
COMP-1201	Expository Writing	Compulsory	Theory	3
COMP-1202	Islamic Studies	Compulsory	Theory	2
FNDN-1203	History of Art II	Compulsory	Theory	1
FNDN-1204	Introduction to the Arts II	Compulsory	Theory	1
COMP-1205	Entrepreneurship	Compulsory	Theory	2
			Total	21

3rd Semester

Code	Courses	Category	Type	Credits
VCD-2101	Photography I	Major	Studio	2
VCD-2102	Visual Communication Design I	Major	Studio	3
VCD-2103	Calligraphy I	Major	Studio	1
VCD-2104	Drawing I	Major	Studio	3
NCA-2101	History of Art I	Major	Theory	2
COMP-2101	A Science of Society	Compulsory	Theory	2
COMP-2102	Information CommunicationTechnologies in Education	Compulsory	Theory	3
COMP-2103	Exploring Quantitative Skills	Compulsory	Theory	3
	Interdisciplinary	Interdisciplinary		2
			Total	21

4th Semester

Code	Courses	Category	Type	Credits
VCD-2201	Photography II	Major	Studio	2
VCD-2202	Visual Communication Design II	Major	Studio	4
VCD-2203	Calligraphy II	Major	Studio	2
VCD-2204	Drawing II	Major	Studio	3
NCA-2201	History of Art II	Major	Theory	2
COMP-2201	What is Science/ The science of Global Challenges	Compulsory	Theory	3
COMP-2202	Tools for Quantitative Reasoning	Compulsory	Theory	3
	Interdisciplinary	Interdisciplinary		2
			Total	21

5th Semester

Code	Courses	Category	Type	Credits
VCD-3101	Photography III	Major	Studio	2
VCD-3102	Visual Communication Design III	Major	Studio	4
VCD-3103	Typography I	Major	Studio	1
VCD-3104	Drawing III	Major	Studio	3
VCD-3105	Design Seminar I	Major	Theory	1
NCA-3101	History of Art III	Major	Theory	2
	Interdisciplinary	Interdisciplinary		2
			Total	15

6th Semester

Code	Courses	Category	Type	Credits
VCD-3201	Photography IV	Major	Studio	2
VCD-3202	Visual Communication Design IV	Major	Studio	4
VCD-3203	Typography II	Major	Studio	1
VCD-3204	Drawing IV	Major	Studio	3
VCD-3205	Design Seminar II	Major	Theory	1
NCA-3201	History of Art IV	Major	Theory	2
	Interdisciplinary	Interdisciplinary		2
			Total	15

7th Semester

Code	Courses	Category	Type	Credits
VCD-4101	Photography V	Major	Studio	2
VCD-4102	Visual Communication Design V	Major	Studio	6
VCD-4104	Design Research	Major	Studio	3
VCD-4105	Design Seminar III	Major	Theory	1
VCD-4106	Drawing V	Major	Studio	3
			Total	15

8th Semester

Thesis 15 credits

Interdisciplinary/ Allied Courses

From 3rd semester onwards, a student will be able to choose an allied/interdisciplinary course from his/her department and from other departments with the help of assigned advisor. 
Each Interdisciplinary Course will be of 2 credit hours.

Code	Courses	Type
VCD-2101	Photography I	Studio
VCD-2103	Calligraphy I	Studio
VCD-2104	Drawing I	Studio
VCD-2201	Photography II	Studio
VCD-2203	Calligraphy II	Studio
VCD-2204	Drawing II	Studio
VCD-3101	Photography III	Studio
VCD-3103	Typography I	Studio
VCD-3104	Drawing III	Studio
VCD-3201	Photography IV	Studio
VCD-3203	Typography II	Studio
VCD-3204	Drawing IV	Studio
VCD-4101	Photography V	Studio
VCD-4103	Typography III	Studio
VCD-4104	Design Research	Studio
VCD-2106	Basic Packaging Design	Theory
VCD-2107	Social Media Presence	Theory
VCD-2206	Packaging Design II	Studio
VCD-3206	Advance Packaging Design	Theory