Visual Communication majors learn to apply critical thinking and utilize effective research methodologies in the study of communication strategies and their social, cultural and historical contexts. Students engage in the design process through conceptualization, experimentation and self-evaluation while developing theoretical and technical versatility and proficiency. Students graduating from this discipline reflect the diversity of the constantly evolving field of graphic design with an emphasis on regional and global context and development.

This programme creates socially responsible and strategic designers, capable of solving multi-faceted design challenges in editorial, advertising, illustration, publishing, interactive, new media, packaging, identity, experience, motion graphics, installations and exhibitions.

In 3rd & 4th semesters, students are introduced to the responsibilities and requirements of the design process. The research focuses on user analysis, materials, techniques, industry and the consumer market. To broaden the students’ perspective, the curriculum is supported by courses on model making, CAD, sculpture, drawing and design theory.  

At the end of the semester each student has to prepare detail drawing sets of a studio project as design presentation of the design process. In addition to the major, one studio subject is opted each semester from a wide range of studio electives offered jointly by the Design and Fine Art Departments.The 5th & 6th semester is committed to bringing real market experience to the studio. Guest speakers and art directors from leading design houses are invited for critique and project evaluation. The enormous possibilities of ‘word and image’ are explored, debated and adapted to suit a specific need, (whether a poster or a corporate identity). Courses in professional photography, theory and digital tools are part of the curriculum. Drawing and theoretical courses are compulsory components of this course. 

Professionalism is the goal set for the students in the final two semesters. They are trained to answer questions about their design solution. Capacity to observe, collect and classify relevant information in writing is developed. This research information justifies the body of visual work produced in the form of a report. Studio assignments are given for the first twelve weeks of first semester followed by a mini-thesis. The form of this visual dialogue is dependent on many factors like printing and production industry, technological innovations, clients, manufacturers, suppliers and the public. Issues of ethics, professionalism, cost, viability and common appeal are also important in decision making. It leads to the final thesis project which the students are required to submit at the end of the final semester. The final thesis project is examined for approval by a thesis committee. 



1st Semester

FNDN-1101 Drawing I Foundation Studio 3
FNDN-1102 Drafting I Foundation Studio 3
FNDN-1103 Design Process I Foundation Studio 3
FNDN-1104 Sculpture I Foundation Studio 3
COMP-1101 Functional English Compulsory Theory 3
COMP-1102 Ideology and constitution of Pakistan Compulsory Theory 2
COMP-1103 History of Art ICompulsory Theory 1
COMP-1104 Introduction to the Arts I Compulsory Theory 1
COMP-1105 Civic and Community Engagement Compulsory Theory 2
Total 21

2nd Semester

FNDN-1201 Drawing II Foundation Studio 3
FNDN-1202 Drafting II Foundation Studio 3
FNDN-1203 Design Process II Foundation Studio 3
FNDN-1204 Sculpture II Foundation Studio 3
COMP-1201 Expository Writing Compulsory Theory 3
COMP-1202 Islamic Studies Compulsory Theory 2
COMP-1203 History of Art II Compulsory Theory 1
COMP-1204 Introduction to the Arts II Compulsory Theory1
COMP-1205 Entrepreneurship Compulsory Theory 2
Total 21

3rd Semester

VCD-2101 Photography I Major Studio 2
VCD-2102 Visual Communication Design I Major Studio 3
VCD-2103 Calligraphy I Major Studio 1
VCD-2104 Drawing I Major Studio 3
NCA-2101 History of Art I Major Theory 2
COMP-2101 A Science of Society Compulsory Theory 2
COMP-2102Information CommunicationTechnologies in Education Compulsory Theory 3
COMP-2103Exploring Quantitative Skills Compulsory Theory 3
Interdisciplinary Interdisciplinary 2
Total 21

4th Semester

VCD-2201 Photography II Major Studio 2
VCD-2202 Visual Communication Design II Major Studio 4
VCD-2203 Calligraphy II Major Studio2
VCD-2204 Drawing II Major Studio 3
NCA-2201 History of Art II Major Theory 2
COMP-2201 What is Science/ The science of Global Challenges Compulsory Theory 3
COMP-2202 Tools for Quantitative Reasoning CompulsoryTheory 3
Interdisciplinary Interdisciplinary 2
Total 21

5th Semester

VCD-3101 Photography III Major Studio 2
VCD-3102 Visual Communication Design III Major Studio 4
VCD-3103 Typography I Major Studio 1
VCD-3104 Drawing III Major Studio 3
VCD-3105 Design Seminar I Major Theory 1
NCA-3101 History of Art III Major Theory 2
InterdisciplinaryInterdisciplinary 2
Total 15

6th Semester

VCD-3201 Photography IV Major Studio 2
VCD-3202 Visual Communication Design IV Major Studio 4
VCD-3203 Typography II Major Studio 1
VCD-3204 Drawing IV Major Studio 3
VCD-3205 Design Seminar II Major Theory 1
NCA-3201 History of Art IV Major Theory 2
Interdisciplinary Interdisciplinary 2
Total 15

7th Semester

VCD-4101 Photography V Major Studio 2
VCD-4102 Visual Communication Design V Major Studio 6
VCD-4104 Design Research Major Studio 3
VCD-4105 Design Seminar III Major Theory 1
VCD-4106 Drawing V Major Studio 3
Total 15

8th Semester

Thesis 15 credits


From 3rd semester onwards, a student will be able to choose an allied/interdisciplinary course from his/her department and from other departments with the help of assigned advisor. 
Each Interdisciplinary Crouse will be of 2 credit hours.

Code Courses Type
VCD-2101 Photography I Studio
VCD-2103 Calligraphy I Studio
VCD-2104 Drawing I Studio
VCD-2201 Photography II Studio
VCD-2203 Calligraphy II Studio
VCD-2204 Drawing II Studio
VCD-3101 Photography III Studio
VCD-3103 Typography I Studio
VCD-3104 Drawing III Studio
VCD-3201 Photography IV Studio
VCD-3203 Typography II Studio
VCD-3204 Drawing IV Studio
VCD-4101 Photography V Studio
VCD-4103 Typography III Studio
VCD-4104 Design Research Studio
VCD-2106 Basic Packaging Design Theory
VCD-2107 Social Media Presence Theory
VCD-2206 Packaging Design II Studio
VCD-3206 Advance Packaging Design Theory
Baber Maqsood Baig

Head of Department
Associate Professor

B.Des. NCA
Master in Art International Integrate Design, Anhalt University of Applied Sciences Dessau, Germany

Saadia Bashir

Associate Professor 
B.Des. NCA 
MFA Academy of Art University, San Francisco, USA 

Dr. Sufi Bilal Khalid

Associate Professor
M.Sc. Communication Studies, Punjab University, Lahore
MA Multimedia Arts, NCA
MPhil Mass Communication, Superior University
PhD in Media and Communication Studies, UCP

Amna Qureshi

Assistant Professor
B.Des. NCA
MA Multimedia Arts, NCA

Saadia Amin Raja

Assistant Professor
B.Des. NCA
MA Multimedia Arts, NCA

Moona Fazal

B.Des. BZU, Multan
MA (Art & Design Studies), 
BNU, Lahore 

Amna Shahzad Arif

BFA (Graphic Design)
University of Punjab, Lahore
MPhil (Art & Design) University of Punjab, Lahore 

Sumbal Natalia

Lecturer (Contract)
BFA (Graphic Design) 
University of Punjab, Lahore


Faran Faisal
Incharge Foundation Studies
Assistant Professor

Prof. Dr. Murtaza Jafri
Prof. Dr. Syeda Farida Batool
Ms. Shehnaz Malhi
Tausif  Zain Ul Abedin
Muhammad Arshad Saeed
Sadia Amin Raja
Wasim Akhtar
Ali Baba
Ammara Khalid
Ali Zafar
Syed Muhammad Hassan Zaidi
Rizwana Irfan
Sumaira Ameen
Naveen Zehra
Mujeed Butt
Nariman Aziz
Ateeq ur Rehman
Zohreen Murtaza
Ghazala Raees


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