The Department of Multimedia Art offers a Bachelor of Multimedia Art degree, specializing in Animation, Game Design, and Extended Reality. With an interdisciplinary and collaborative approach, the program integrates traditional and modern art practices exploring connections between Fine Arts, Design, Film, and Art History. Multimedia in all its forms is an indispensable feature of cinema, television, internet, games and new media industry. The multimedia programme has been designed to provide multidisciplinary knowledge for various professions associated with the digital world of today and tomorrow, where fine arts, design and technology come together to produce next generation digital media innovative creators. Graduates of the program will acquire creative, conceptual and technical skills to apply them critically and ethically for problem solving through applied research and comprehension of theoretical, cultural and philosophical paradigm.

New media and our digital culture have evolved, bringing with them new design challenges. The Department of Multimedia Art use contemporary tools, techniques, and methods, adopting a human-centered approach that incorporates creative and design thinking to present innovative solutions for current media spaces. The department provides  a creative, liberal, and design-oriented environment where students are encouraged to explore and work with technology to develop new and effective design solutions. The program will provide knowledge in artistically sophisticated 2D and 3D animation, game design, and extended reality (XR), focusing on innovative real-time applications, ensuring that communicative messages effectively reach target audience.

Our program emphasizes storytelling, encouraging students to create multi-layered narratives inspired by their regional and broader Asian contexts. These narratives are designed to resonate with audiences across various platforms while addressing contemporary market demands. We focus on indigenous themes across new media, including installations, multimodal spaces, interactive and immersive environments, audiovisual performances, video mapping, and virtual and augmented reality works. Our goal is to produce creative and technically proficient multimedia professionals, with an emphasis on market-oriented skills, entrepreneurship, and self-employment in the multimedia industry.