MULTIMEDIA ART

The Department of Multimedia Art offers a Bachelor of Multimedia Art degree, specializing in Animation, Game Design, and Extended Reality. With an interdisciplinary and collaborative approach, the program integrates traditional and modern art practices exploring connections between Fine Arts, Design, Film, and Art History. Multimedia in all its forms is an indispensable feature of cinema, television, internet, games and new media industry. The multimedia programme has been designed to provide multidisciplinary knowledge for various professions associated with the digital world of today and tomorrow, where fine arts, design and technology come together to produce next generation digital media innovative creators. Graduates of the program will acquire creative, conceptual and technical skills to apply them critically and ethically for problem solving through applied research and comprehension of theoretical, cultural and philosophical paradigm.

New media and our digital culture have evolved, bringing with them new design challenges. The Department of Multimedia Art use contemporary tools, techniques, and methods, adopting a human-centered approach that incorporates creative and design thinking to present innovative solutions for current media spaces. The department provides  a creative, liberal, and design-oriented environment where students are encouraged to explore and work with technology to develop new and effective design solutions. The program will provide knowledge in artistically sophisticated 2D and 3D animation, game design, and extended reality (XR), focusing on innovative real-time applications, ensuring that communicative messages effectively reach target audience.

Our program emphasizes storytelling, encouraging students to create multi-layered narratives inspired by their regional and broader Asian contexts. These narratives are designed to resonate with audiences across various platforms while addressing contemporary market demands. We focus on indigenous themes across new media, including installations, multimodal spaces, interactive and immersive environments, audiovisual performances, video mapping, and virtual and augmented reality works. Our goal is to produce creative and technically proficient multimedia professionals, with an emphasis on market-oriented skills, entrepreneurship, and self-employment in the multimedia industry.

PROGRAMME
STRUCTURE

CENTRE FOR FOUNDATION STUDIES

1st Semester

Code Courses Category TypeCredits
FNDN-1101 Drawing I Foundation Studio 3
FNDN-1102 Spatial Intelligence I Foundation Studio 3
FNDN-1103 Design and Moving Image I Foundation Studio 3
FNDN-1104 Sculpture I Foundation Studio 3
COMP-1101 Functional English Compulsory Theory 3
COMP-1102 Ideology and constitution of Pakistan Compulsory Theory 2
FNDN-1103 History of Art ICompulsory Theory 1
FNDN-1104 Introduction to the Arts I Compulsory Theory 1
COMP-1105 Civic and Community Engagement Compulsory Theory 2
Total 21

2nd Semester

Code Courses Category TypeCredits
FNDN-1201 Drawing II Foundation Studio 3
FNDN-1202 Spatial Intelligence II Foundation Studio 3
FNDN-1203 Design and Moving Image II Foundation Studio 3
FNDN-1204 Sculpture II Foundation Studio 3
COMP-1201 Expository Writing Compulsory Theory 3
COMP-1202 Islamic Studies Compulsory Theory 2
FNDN-1203 History of Art II Compulsory Theory 1
FNDN-1204 Introduction to the Arts II Compulsory Theory1
COMP-1205 Entrepreneurship Compulsory Theory 2
Total 21

3rd Semester

Code Courses Category TypeCredits
MMA-2101Introduction to Multimedia Studio I (Animation I and Extended Reality)Major Studio 4
MMA-2102 Multimedia Seminar I Major Theory 2
MMA-2103 Drawing I Major Studio 3
NCA-2101 History of Art I Major Theory 2
COMP-2101 A Science of Society Compulsory Theory 2
COMP-2102 Information Communication Technologies in Education Compulsory Theory 3
COMP-2103 Exploring Quantitative Skills Compulsory Theory 3
InterdisciplinaryInterdisciplinary2
Total 21

4th Semester

Code Courses Category TypeCredits
MMA-2201Introduction to Multimedia Studio II (Animation II and Game Design )Major Studio 6
MMA-2202 Multimedia Seminar II Major Theory 2
MMA-2203 Drawing II Major Studio 3
NCA-2201 History of Art II Major Theory 2
COMP-2201 What is Science/ The Science of Global Challenges Compulsory Theory 3
COMP-2202 Tools for Quantitative Reasoning Compulsory Theory 3
Interdisciplinary Interdisciplinary 2
Total 21

5th Semester

Code Courses Category TypeCredits
MMA-3101Multimedia Studio
(Animation I/Game Design I/Extended Reality I)
Major Studio 5
MMA-3102 Multimedia Design I Major Studio 2
MMA-3103 Sound Design I Major Studio 1
MMA-3104 Drawing III Major Studio 3
NCA-3101 History of Art III Major Theory 2
Interdisciplinary Interdisciplinary 2
Total 15

6th Semester

Code Courses Category TypeCredits
MMA-3201Multimedia Studio (Animation II/Game Design II/ Extended Reality II)Major Studio 5
MMA-3202 Multimedia Design II Major Studio 2
MMA-3203 Sound Design II Major Studio 1
MMA-3204 Drawing IV Major Studio 3
NCA-3201 History of Art IV Major Theory 2
Interdisciplinary Interdisciplinary 2
Total 15

7th Semester

Code Courses Category TypeCredits
MMA-4101Multimedia Studio (Animation III/Game Design III/ Extended Reality III)Major Studio 4
MMA-4102 Multimedia Design III Major Studio 4
MMA-4103 Pitch and Presentation skills Major Studio 2
MMA-4104 Drawing V Major Studio 3
MMA-4105 Research Methodology Major Theory 2
Total 15

8th Semester

Thesis 15 credits




CENTRE FOR  FOUNDATION STUDIES FACULTY

Faran Faisal
Incharge Foundation Studies
Assistant Professor

Prof. Dr. Murtaza Jafri
Prof. Dr. Syeda Farida Batool
Ms. Shehnaz Malhi
Tausif  Zain Ul Abedin
Muhammad Arshad Saeed
Saadia Amin Raja
Wasim Akhtar
Ali Baba
Ammara Khalid
Ali Zafar
Syed Muhammad Hassan Zaidi
Rizwana Irfan
Sumaira Ameen
Naveen Zehra
Mujahid Shoaib Butt
Nariman Aziz
Ateeq ur Rehman
Zohreen Murtaza
Ghazala Raees
 





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